Designing Match-Day Campaigns for TV and Digital Platforms
Introduction
A season-long campaign created for Record Plus, promoting Brasileirão and Paulista championships across TV and digital platforms. The challenge was to develop a flexible visual system capable of adapting to hundreds of match-day communications while maintaining strong brand recognition.
Creative direction
Challenge
Create visually engaging promotional assets that stand out across TV and social media.
Concept
Inspired by the movement of stadium flags, the typography was designed to convey energy, passion, and anticipation.
Execution
A scalable visual system combining sports typography, vibrant colors, dynamic compositions, and adaptable templates.
Deliverable
- Match-day promotional graphics · Broadcast assets · Social media campaigns
- Tournament branding adaptations · Multi-platform visual system
Dominant color palette:
Typography
Title and body
Title
A title that moves with the flag:
The title treatment was designed to mimic the movement of flags waved by supporters in soccer stadiums. This visual gesture reinforces the energy of the game while creating a distinctive and memorable identity for the campaign.
Results
Built a flexible
campaign system
for multiple championships.
Increased brand
visibility across
sports communications.
Supported the
promotion of
300+ live matches.
Reduced production
time with reusable
design assets.
