Helping Pets Find Their Forever Homes

Client: PetRescue

My role: Research, UX, UI Design, Design System, Prototyping

Introduction

Pet Rescue is a concept platform designed to connect pets with potential adopters through a simple, intuitive, and engaging digital experience.

Creative direction

Problem

Many pet adoption platforms lacked intuitive navigation and made it difficult for users to find pets that matched their preferences. Pet Rescue was designed to simplify the adoption journey and help connect animals with potential adopters more efficiently.

Goal

Create a modern and intuitive adoption platform that helps users discover pets faster and increases adoption opportunities.

Deliverable

Research · User Flows · Wireframes · UX/UI Design · Responsive Prototype · Design System

Research

Research was conducted on competitor websites to identify strengths, weaknesses, and usability patterns. The findings helped inform key design decisions and highlight opportunities for improvement.

Key findings

Adoption filters were often difficult to use. · Many websites lacked emotional storytelling.
Navigation was inconsistent across platforms. · Mobile experiences were frequently outdated.

Wireframe

Mid-fidelity wireframe

I started creating outlines in desktop and responsive versions. The objective was to start with the sketch and improve with the development of the project.

UI Kit

I looked for inspiration in visual concepts that I thought would be ideal for the brand. A fun logo, color palette, components, and typography that would match perfectly with the proposal. This is the result: